Donate your old bras and help support the Yorkshire Air Ambulance - and save money!!

The Yorkshire Air Ambulance relies solely on the generosity of individuals and organisations to continue its life-saving work. As a charity it requires £6,900 a day to keep the air ambulances and highly trained crew in the air.

The BAG IT UP Bra campaign was launched in Autumn 2006 to find 200,000 unwanted bras. All ladies have bras that don’t fit, that are uncomfortable or that are just unloved! Many of these bras are thrown away with the household waste, destined for landfill.

How you can help and receive a 10% discount off your next order:

If you have any old unwanted bras of any kind in any condition, please send them to us at the address below including an email address or telephone number. We will then email you a code for you to enter when purchasing from the website and you will receive a 10%* discount off the products you are ordering.

What happens to the bras?

Your old bras are sent to be graded, then are pressed into bales ready for shipment to West Africa. They are then sold to market traders and shop owners, where local women can buy quality used bras at affordable prices. Funds raised from the sale of recycled bras, help the Yorkshire Air Ambulance to save lives!

Address to send old bras to:

SD Marketing YAA Campaign
The Support Centre
34-36 Fink Hill
Horsforth
West Yorkshire
LS18 4DH

Please note that unfortunately we are unable to offer a freepost service. Should you like any more information please email fiona@sdmarketing.co.uk

* The discount applies to products only and not the shipping charges.